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Welcome to Hero

Born with severe food allergies related to pollen, Cole Glass had a diet of just carbs, protein, and fat - no vegetables, fruits, or nuts.

In 2017, to offset the inevitable health problems he would face from eating a limited, unhealthy selection of foods, Cole cut out the carbs from his life and searched for low-carb alternatives to flour-based foods. But everything he found contained something he was allergic to. There had to be a better way…

Since muffins were a part of his diet that he enjoyed, Cole decided to develop his own better version. So, he baked 100+ muffins every single day to try and change up the recipe.

For two years, he switched ingredients, microgram by microgram, trying every possible combination of proteins, fibers, and baking ingredients. Then, one day, he finally perfected a batch of muffins that tasted just like the original.

The only difference was that his had zero net carbs, no sugar, and less than half the calories.